Transforming lives everyday.

Founded in 1949, Hazelden is a national, not-for-profit addiction
treatment center that addresses multiple facets of addiction disease through its full-range of services which include life-long access
to addiction treatment, a graduate school, a research institute,
public education and advocacy, and publishing. Hazelden selected
Tilka Design to brand the organization for the next stage of its history.
The new brand strategy is a result of in-depth research and analysis completed by Tilka Design, in conjunction with Weber Shandwick,
which communicates Hazelden’s dedication to lifelong recovery
with a focus on effectiveness. Tilka Design created a complete
body of work guided by the new brand direction including a
new visual identity system, newsletters, a brochure, invitations,
a comprehensive identity guidelines manual, publishing guidelines,
product concepts, signage, and website and advertising direction.